Y’ALL READY FOR THIS?
I’m going to help you take your business up a notch. Or four.
(I’m originally from England, so you have to say that one with your best British accent).
I'm the smiling face you’re seeing plastered all over this site. I’m a graphic designer turned brand strategist with a big ‘ol love of all things branding, and nope, I can’t take a serious photo to save my life!
My days are spent fawning over the things I love, like fantasy novels, french bulldogs and hand-lettering.
I’m a Total Brand Geek. So much so that I have the Black & White Studios logo tattooed on my arm (along with many other tats!)
I have a freakin’ knack for helping creative entrepreneurs SHINE (if I do say so myself!)
My goal in life is to spend my days coaching creatives and working on my own creative practice: hand lettering & typography.
My love of letters is ingrained in my DNA - my Dad and Granddad were both printmakers by trade, working with type to layout newspapers, books, and magazines.
I inherited their passion and throughout my design degree, letters were my freakin’ JAM. I even went back to uni to teach typography to other students, taught my own typography and lettering workshops, had exhibitions of my work, and sold my prints online.
As a creative with an art practice just like you, I understand everything about the creative process and the journey of turning your passion into your profession.
Now it’s my mission to help you do just that and teach you from a place of experience, understanding, and empathy. Trust me, friend – I know where you’re at, I’ve been there, and I’m here to help!
Wanna be a part of that vision?
My mission is to help creatives build their brands, grow their audiences, and share their work with the world so that together, we can see this vision come true. More creativity, colour, and joy in the world? Yes please.
I'm a coach, a teacher, and a cheerleader, but at the heart of it all, I'm a creative just like the amazing people I work with. I'm alive to create, and I create to feel alive. I will always be creative, live creatively, and practice creativity.
None of this protective, secretive, gatekeeping for me, no siree! What's mine is yours (when it comes to knowledge, that is!) and I'm here to help creatives grow their brands however I can. So I'll always teach what I know, go above and beyond, and I will always give, give, and give some more.
I am committed to giving my clients the best, most relevant support possible, and to do that, I need to constantly learn new things. I believe that if you think you know everything, you really know nothing, and that the more you know, the more you realise how much you don't know. I will never stop learning, because I'll never be finished.
I believe that no one is you and that is your power, and that applies to me too! I have a unique brand of magic that makes working with me a one-of-a-freaking-kind experience. I'm all about surprising my clients and adding wow moments along the way. I will always bring a little magic to everything that I do.
I 100%, wholeheartedly believe in community over competition and I'm here to build the best, most badass community of creatives the world has ever seen. I'm all about championing, celebrating and cheerleading the HECK out of creatives, and doing whatever it takes to help creatives succeed and believe that they will succeed! I will always be creatives' biggest cheerleader.
Watch a breakdown of the model!
Introducing the Make Your Mark model. This is my signature 3-step system for building brands.
The three main things that you need to build a successful brand are clarity, creativity, and consistency, and there are three actionable steps within each of these pillars to help you achieve them.
This is the framework that I use with my 1:1 clients, the framework that structures my group coaching program, and the framework that we follow throughout the year in the Creators' Brand Club!
It informs everything I teach and covers everything you need to know about branding.
If it’s you, you’ll already know it. You’ll feel it in your gut.
So grab your camera. Or your laptop. Your pen. Your tools of choice.
Bring your passion. I’ll bring mine.
Let’s create a magical brand that you’re proud of.
sound good? let’s do it.
This brand strategy coach, aka me, likes to have fun.
There's going to be dorky references, perfectly-timed GIFs, and a creative
take on everything. You'll not-so-secretly love it.
This badge represents my pledge to the ethical move in service of a new marketing standard based on transparency, trust, and honesty. Please connect with me if you see me not honouring my pledge.
Learn more about the pledge here.