All in Branding
‘Branding’ is such a broad term these days. When people tell you they are going through a branding re-design, or are trying to come up with a ‘brand’ for their business, often they simply mean - I want a logo. Others might think they just need a couple of product photos, a behind-the-scenes video, or a single headshot for the ‘about’ page of their website. But what these all have in common is that they actually want a visual representation of their company/idea/thingy-ma-jig, that they can show to others and allow them to be recognised, while telling the story of who they are. And that’s what we love to do!
Looking for a sign that your brand needs to consider it’s signage? This is it. In this article I’m talking all things signs – their importance, who needs them, what types and formats there are, how to create great, on-brand ones, and inspiration for the best signs out there.
I recently had the joy of working with Sophie Laughton-Mutu to design the logo and branding for Below the Kōwhai: modern digital sewing patterns with nostalgic charm. Afterwards, I had a chat with Sophie to ask her about her experience finding and working with a designer, and the design process itself!
A mission statement is an important part of your brand strategy and messaging, as well as providing a north star for your whole team to work towards, but how do you write a mission statement and how does it benefit you?
Stock photos are an affordable, accessible option when it comes to adding imagery to your brand, but not all are created equal, so I wanted to share my favourite places to find the perfect photos for you.
The purpose of a logo is to identify your business. What it symbolises is determined by your product or service and is unique to you, but no matter what your logo represents, it’s essential that it functions well as a logo in the first place.
Here are 8 questions to ensure that your logo is functional, strong, and effective.
I recently had the joy of working with Isa Adney to design the logo and branding for her personal brand and side-projects. Afterward, I had a chat with Isa to ask her about her experience finding and working with a designer, and the design process itself!
I don’t know about you, but trying to keep my Instagram on-brand every time I post feels so overwhelming sometimes. When you’re trying to run a business and have a million and one other things on your mind, Instagram should be the least of your worries, so here are 6 quick and easy tips to help you stay on-brand on Instagram.
A guide to the different logo file types so that you can be sure that you’re using the right one for each situation.
David Ogilvy defines a brand as “the intangible sum of a product’s attributes: its name, packaging, and price, its history, its reputation, and the way it’s advertised.” This includes the way your business is presented online, and Google My Business is a quick, easy to set up way to manage your brand’s online presence.
Hiring a designer is an investment of your time, money, and energy, so it’s understandable that you might be a bit hesitant when it comes to choosing the right one for you. There are so many different designers out there, so how do you find your perfect match and ensure you make the most of your time, money AND energy? To keep things simple, here are 5 key things that you should consider when you’re on the hunt for a designer.
So, you have a logo, but what now? Let’s take a look at all of the ways that you can use that baby to make the most of your new identity!
Branding, logo design, brand strategy, visual identity design; the list goes on and on. There are so many different parts of branding that often get confused with one another and can make it difficult for you to communicate what it is that you and your business need, so I’m here to dispel some myths, untangle some definitions and clarify the differences for you!
I recently had the joy of working with Emily Elliott to design the logo and branding for her upcoming magazine, Skopós. Afterwards, I had a chat with Emily to ask her about her experience finding and working with a designer, and the design process itself!
People attribute personality to fonts, so it’s important to choose the best fonts for your brand so that your typography matches your tone, but where do you even go to find fonts when you need them? I’ve got you covered with 10 of my top type tools that will help you to complete your branding with some fab fonts in no time!
Branding is more than just a logo, colours and fonts. Your visual identity is actually made up of lots of different elements, including photography, but what is brand photography, why is it important and how can you get some for your own brand?
As Saul Bass explains, ‘logos are a graphic extension of the internal realities of a company,’ and maybe you already have one, but do you know what type of logo it is or the other options out there? Let’s explore the 7 types of logos and help you choose the right one for you and your business.
There’s a lot that goes into choosing an effective brand colour palette and since colour is one of the first things our brains perceive from a brand, and a signature colour can increase brand recognition by 80%, it’s important to get it right. So once you’ve got the basics down, where do you go to create the palette, generate ideas or find inspiration? Here are 8 powerful tools that I use and enjoy that I hope will help you to perfect your brand colour palette.
Feedback is a critical part of the design process and, if done well, ensures the success of the work, but how do you provide a designer with effective feedback in the right way?