All in Branding

How to Choose the Perfect Designer for Your Brand

Hiring a designer is an investment of your time, money, and energy, so it’s understandable that you might be a bit hesitant when it comes to choosing the right one for you. There are so many different designers out there, so how do you find your perfect match and ensure you make the most of your time, money AND energy? To keep things simple, here are 5 key things that you should consider when you’re on the hunt for a designer.

8 Powerful Tools for Perfecting Your Brand Colour Palette

There’s a lot that goes into choosing an effective brand colour palette and since colour is one of the first things our brains perceive from a brand, and a signature colour can increase brand recognition by 80%, it’s important to get it right. So once you’ve got the basics down, where do you go to create the palette, generate ideas or find inspiration? Here are 8 powerful tools that I use and enjoy that I hope will help you to perfect your brand colour palette.