All in Design

8 Powerful Tools for Perfecting Your Brand Colour Palette

There’s a lot that goes into choosing an effective brand colour palette and since colour is one of the first things our brains perceive from a brand, and a signature colour can increase brand recognition by 80%, it’s important to get it right. So once you’ve got the basics down, where do you go to create the palette, generate ideas or find inspiration? Here are 8 powerful tools that I use and enjoy that I hope will help you to perfect your brand colour palette.