Brand Strategy

10 Free Branding Resources

Whether you are working on your brand strategy, creating a moodboard, designing your logo, or heading to a brand photography shoot, there are amazing, free resources out there to help you do just that. You don’t need to let finances (or lack of) stop you from getting started, because I’ve curated a list of my favourite ebooks, checklists, guides, templates, and quizzes to help you build your brand, for free!

If you’re looking for more free resources that aren’t branding related, here is my list of 50+ Free Tools for Building Your Business.


The free ebooks, checklists and guides you need to get clarity on your brand.

Hilary Hartling – Your Brand Superpower in One Clear Statement
Free PDF

Dimity Edwards – Ultimate Branding Blueprint E-Book
Free PDF

Brand Girl Magic – Brand Strategy Guide
Free PDF

Brittney Rossie – Personal Branding Workbook
Free PDF

Fleurir Online – How to Build a Flourishing Online Brand
Free PDF

Sister Scout Studio – The Ultimate Checklist to Ace Your Branding Photo Shoot
Free PDF


Who doesn’t love a quiz?! Inject a bit of fun into the process and determine your brand personality with these free quizzes.

Kaye Putnam – Brand Personality Quiz
Free Quiz

Intentionally Designed – Brand Personality Quiz
Free Quiz


I am ALL about templates for making things quicker, easier, and more consistent when it comes to branding. Here are a couple of branding templates to help you do just that!

Ivy & Elle Studio – Canva Brand Board Template
Free Template

How Brands are Built – Naming Masterlist
Free Template


It would be silly of me not to mention my own free branding resources! So if you’re after more free goodies, here they are:

Black & White Studios – The Ultimate Branding Checklist
Free PDF

Black & White Studios – Your Go-To Guide to Logo Formats
Free PDF

The Black & White Studios Society
Free Community

Hollie stands resting her hands on the white desk behind her, wearing a black t-shirt tucked into orange pants and clear glasses, and smiling into the camera.

by hollie arnett

The brand coach for creatives, hand-lettering artist for herself, and cup of tea lover forever.

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