100+ Inspiring Mission Statement Examples to Read Before Writing Your Own

100+ Inspiring Mission Statement Examples to Read Before Writing Your Own

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Writing a mission statement can be difficult, so if you’re feeling stuck, have writer’s block, or just need a dose of inspiration, here are over 100 examples in alphabetical order to get you started!

AARP

To enhance quality of life for all as we age. We lead positive social change and deliver value to members through information, advocacy and service.

Adobe

To move the web forward and give web designers and developers the best tools and services in the world.

Airbnb

To create a world where anyone can belong anywhere, providing healthy travel that is local, authentic, diverse, inclusive and sustainable.

Air New Zealand

Supercharge New Zealand’s success socially, economically and environmentally.

Alibaba Group

To make it easy to do business anywhere.

Amazon

To be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavours to offer its customers the lowest possible prices.

American Diabetes Association

To prevent and cure diabetes and to improve the lives of all people affected by diabetes.

American Heart Association

To build healthier lives, free of cardiovascular diseases and stroke.

American Red Cross

Prevents and alleviates human suffering in the face of emergencies by mobilizing the power of volunteers and the generosity of donors.

Amnesty International

To undertake research and action focused on preventing and ending grave abuses of these rights.

Asana

To help humanity thrive by enabling all teams to work together effortlessly.

Asos

To become the number 1 fashion destination for 20-somethings globally.

ASPCA

To provide effective means for the prevention of cruelty to animals throughout the United States.

Audubon

To conserve and restore natural ecosystems, focusing on birds, other wildlife, and their habitats for the benefit of humanity and the earth’s biological diversity.

BBC

To enrich people’s lives with programmes and services that inform, educate and entertain.

Best Friends Animal Society

A better world through kindness to animals.

Bonsai

Building the global operating system for freelance work.

Boy Scouts of America

To prepare young people to make ethical and moral choices over their lifetimes by instilling in them the values of the Scout Oath and Law.

CARE

To serve individuals and families in the poorest communities in the world.

charity: water

Bringing clean, safe drinking water to people in developing countries.

Cisco

Shape the future of the Internet by creating unprecedented value and opportunity for our customers, employees, investors, and ecosystem partners.

Cleveland Clinic

To provide better care of the sick, investigation into their problems, and further education of those who serve.

Coca Cola

To refresh the world…To inspire moments of optimism and happiness…To create value and make a difference.

ConvertKit

To help creators earn a living online.

Creative Commons

Develops, supports, and stewards legal and technical infrastructure that maximizes digital creativity, sharing, and innovation.

Defenders of Wildlife

The protection of all native animals and plants in their natural communities.

Disney

To make people happy.

Doctors without Borders (Médecins Sans Frontières)

Works in nearly 70 countries providing medical aid to those most in need regardless of their race, religion, or political affiliation.

Dove

To ensure that the next generation grows up enjoying a positive relationship with the way they look, to help them raise their self-esteem and realise their full potential.

Ducks Unlimited

Conserves, restores, and manages wetlands and associated habitats for North America’s waterfowl. These habitats also benefit other wildlife and people.

Environmental Defense Fund

To preserve the natural systems on which all life depends.

Facebook

To give people the power to share and make the world more open and connected.

Feeding America

To feed America’s hungry through a nationwide network of member food banks and engage our country in the fight to end hunger.

Forbes

To deliver information on the people, ideas and technologies changing the world to our community of affluent business decision maker

Google

To organize the world’s information and make it universally accessible and useful.

Greenpeace

Greenpeace is an independent campaigning organisation, which uses non-violent, creative confrontation to expose global environmental problems, and to force the solutions which are essential to a green and peaceful future.

Habitat for Humanity International

Seeking to put God’s love into action, Habitat for Humanity brings people together to build homes, communities and hope.

Heifer International

To work with communities to end hunger and poverty and care for the Earth.

HubSpot

To make the world Inbound. We want to transform how organizations attract, engage and delight their customers.

Human Rights Campaign

To achieve lesbian, gay, bisexual and transgender equality.

The Humane Society

Celebrating Animals, Confronting Cruelty.

IKEA

To create a better everyday life for the many people.

Instagram

Capture and Share the World’s Moments.

Intel

Utilize the power of Moore’s Law to bring smart, connected devices to every person on earth.

In Touch Ministries

To lead people worldwide into a growing relationship with Jesus Christ and to strengthen the local church.

Invisible Children

To bring a permanent end to LRA atrocities.

JDRF

To find a cure for diabetes and its complications through the support of research.

Kickstarter

To help bring creative projects to life

Kiva

To connect people through lending to alleviate poverty.

Lego

Inspire and develop the builders of tomorrow. Our ultimate purpose is to inspire and develop children to think creatively, reason systematically and release their potential to shape their own future - experiencing the endless human possibility.

Leukemia & Lymphoma Society

Cure leukemia, lymphoma, Hodgkin’s disease and myeloma, and improve the quality of life of patients and their families.

LinkedIn

To connect the world’s professionals to make them more productive and successful.

Livestrong

To inspire and empower people affected by cancer.

L'Oreal

To provide the best in cosmetics innovation to women and men around the world with respect for their diversity.

Lyft

To reconnect people through transportation and bring communities together.

Make-A-Wish

We grant the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy.

March of Dimes

We help moms have full-term pregnancies and research the problems that threaten the health of babies.

Mayo Clinic

To inspire hope and contribute to health and well-being by providing the best care to every patient through integrated clinical practice, education and research.

Medium

To deepen readers' understanding of the world and to empower writers to share their best work and biggest ideas.

Microsoft

To empower every person and every organization on the planet to achieve more.

MoMA

To collect, preserve, study, exhibit, and stimulate appreciation for and advance knowledge of works of art that collectively represent the broadest spectrum of human achievement at the highest level of quality, all in the service of the public and in accordance with the highest professional standards.

Monterey Bay Aquarium

To inspire conservation of the oceans.

NASA

We reach for new heights and reveal the unknown for the benefit of humankind.

National Multiple Sclerosis Society

We mobilize people and resources to drive research for a cure and to address the challenges of everyone affected by MS.

National Parks Conservation Association

To protect and enhance America’s National Park System for present and future generations.

National Wildlife Federation

Inspiring Americans to protect wildlife for our children’s future.

The Nature Conservancy

To conserve the lands and waters on which all life depends.

New York Public Library

To inspire lifelong learning, advance knowledge, and strengthen our communities.

Nike

Bring inspiration and innovation to every athlete* in the world. *If you have a body, you are an athlete.

No Kid Hungry

Ending childhood hunger by ensuring that kids get the food they need, like healthy breakfast at school and free meals during the summertime.

NPR

To work in partnership with member stations to create a more informed public – one challenged and invigorated by a deeper understanding and appreciation of events, ideas and cultures.

Oxfam

To create lasting solutions to poverty, hunger, and social injustice.

Patagonia

Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.

PayPal

To build the Web’s most convenient, secure, cost-effective payment solution.

Philips

Improving people’s lives through meaningful innovation.

Pinterest

To bring everyone the inspiration to create a life they love.

Public Broadcasting System (PBS)

To create content that educates, informs and inspires.

Ronald McDonald House

Keeping Families Close.

The Rotary Foundation

To enable Rotarians to advance world understanding, goodwill, and peace through the improvement of health, the support of education, and the alleviation of poverty.

San Diego Zoo

A conservation, education, and recreation organization dedicated to the reproduction, protection, and exhibition of animals, plants, and their habitats.

Save the Children

To inspire breakthroughs in the way the world treats children and to achieve immediate and lasting change in their lives.

Shopify

Make commerce better for everyone, so businesses can focus on what they do best: building and selling their products.

Slack

Make work life simpler, more pleasant and more productive.

Smithsonian

The increase and diffusion of knowledge.

Sony

To be a company that inspires and fulfils your curiosity.

Spotify

To unlock the potential of human creativity—by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by it.

Squarespace

Empowers people with creative ideas to succeed.

Starbucks

To inspire and nurture the human spirit – one person, one cup and one neighbourhood at a time.

Stripe

To increase the GDP of the internet

Susan G Komen

A world without breast cancer.

Teach for America

Growing the movement of leaders who work to ensure that kids growing up in poverty get an excellent education.

TED

Spread ideas.

Tesla

To accelerate the advent of sustainable transport by bringing compelling mass market electric cars to market as soon as possible.

TripAdvisor

To help people around the world plan and have the perfect trip.

Tumblr

To empower creators to make their best work and get it in front of the audience they deserve.

Twitter

To give everyone the power to create and share ideas and information instantly, without barriers.

Uber

Uber is evolving the way the world moves. By seamlessly connecting riders to drivers through our apps, we make cities more accessible, opening up more possibilities for riders and more business for driver.

United Nations

The maintenance of international peace and security.

USO

Lifting the spirits of America’s troops and their families.

The Walt Disney Company

To be one of the world’s leading producers and providers of entertainment and information, using its portfolio of brands to differentiate its content, services and consumer products.

Warby Parker

To offer designer eyewear at a revolutionary price, while leading the way for socially conscious businesses.

Webflow

To empower designers, creative professionals, and entrepreneurs to create for the web.

World Vision

To follow our Lord and Saviour Jesus Christ in working with the poor and oppressed to promote human transformation, seek justice and bear witness to the good news of the Kingdom of God.

Wounded Warrior Project

To honour and empower wounded warriors.

Xero

Helping small businesses thrive worldwide.

There are countless more businesses with mission statements around the world, and I will continue to update this list, but I hope that these initial 100+ inspire you when writing your own!


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