All tagged Branding
I recently had the joy of working with Sophie Laughton-Mutu to design the logo and branding for Below the Kōwhai: modern digital sewing patterns with nostalgic charm. Afterwards, I had a chat with Sophie to ask her about her experience finding and working with a designer, and the design process itself!
So, you have a logo, but what now? Let’s take a look at all of the ways that you can use that baby to make the most of your new identity!
Branding, logo design, brand strategy, visual identity design; the list goes on and on. There are so many different parts of branding that often get confused with one another and can make it difficult for you to communicate what it is that you and your business need, so I’m here to dispel some myths, untangle some definitions and clarify the differences for you!
Branding is more than just a logo, colours and fonts. Your visual identity is actually made up of lots of different elements, including photography, but what is brand photography, why is it important and how can you get some for your own brand?