All tagged branding

Visual Storytelling for Branding

‘Branding’ is such a broad term these days. When people tell you they are going through a branding re-design, or are trying to come up with a ‘brand’ for their business, often they simply mean - I want a logo. Others might think they just need a couple of product photos, a behind-the-scenes video, or a single headshot for the ‘about’ page of their website. But what these all have in common is that they actually want a visual representation of their company/idea/thingy-ma-jig, that they can show to others and allow them to be recognised, while telling the story of who they are. And that’s what we love to do!

8 Powerful Tools for Perfecting Your Brand Colour Palette

There’s a lot that goes into choosing an effective brand colour palette and since colour is one of the first things our brains perceive from a brand, and a signature colour can increase brand recognition by 80%, it’s important to get it right. So once you’ve got the basics down, where do you go to create the palette, generate ideas or find inspiration? Here are 8 powerful tools that I use and enjoy that I hope will help you to perfect your brand colour palette.