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Brand Strategy

60+ Vision Statement Examples to Inspire Your Own

Vision statements come in all shapes and sizes depending on the business, but they all have one thing in common – they provide hope, inspiration, and direction, to those who follow them.

When you are writing your own epic vision statement as part of your brand strategy, it can be helpful to see how other brands have written the visions that they have for their business, customers, industry, or the world.

Here are over 60 examples that you can use to inspire your own vision statement.

And if you're looking for mission statement examples, you can find those here.

Adobe

Changing the world through digital experiences

Airbnb

Belong anywhere

Air New Zealand

To create an organisation that is proudly representative of Aotearoa, a place where Air New Zealanders can be themselves and thrive.

Alibaba Group

To build the future infrastructure of commerce. We envision that our customers will meet, work and live at Alibaba and that we will be a company that lasts at least 102 years.

Amazon

To be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavours to offer its customers the lowest possible prices.

American Diabetes Association

a life free of diabetes and all its burdens

American Heart Association

To be a relentless force for a world of longer, healthier lives.

American Hospital Association

A society of healthy communities, where all individuals reach their highest potential for health.

American Red Cross

The American Red Cross, through its strong network of volunteers, donors and partners, is always there in times of need. We aspire to turn compassion into action.

Amnesty International

A world in which every person enjoys all of the human rights enshrined in the Universal Declaration of Human Rights and other international human rights standards.

Apple

To make the best products on earth, and to leave the world better than we found it.

ASOS

To become the number 1 fashion destination for 20-somethings globally.

ASPCA

The United States is a humane community in which all animals are treated with respect and kindness.

Audubon

Fully functional ecosystems and landscapes and healthy, well-managed habitats that support viable populations of birds and other wildlife.

BBC

To be the most creative organisation in the world.

Best Friends Animal Society

A better world through kindness to animals

Boy Scouts of America

The Boy Scouts of America will prepare every eligible youth in America to become a responsible, participating citizen and leader who is guided by the Scout Oath and Law.

CARE

We seek a world of hope, tolerance and social justice, where poverty has been overcome and people live in dignity and security.

Cisco

Changing the way we work, live, play, and learn.

Cleveland Clinic

be the best place for care anywhere and the best place to work in healthcare.

Coca Cola

To craft the brands and choice of drinks that people love, to refresh them in body & spirit. And done in ways that create a more sustainable business and better shared future that makes a difference in people’s lives, communities and our planet.

Creative Commons

Realizing the full potential of the Internet — universal access to research and education, full participation in culture — to drive a new era of development, growth, and productivity.

Defenders of Wildlife

A future where diverse wildlife populations in North America are secure and thriving, sustained by a network of healthy lands and waters. 

Disney

To be one of the world’s leading producers and providers of entertainment and information

Ducks Unlimited

Wetlands sufficient to fill the skies with waterfowl today, tomorrow and forever

Facebook

People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them.

Feeding America

Advance change in America by ensuring equitable access to nutritious food for all in partnership with food banks, policymakers, supporters, and the communities we serve.

Figma

Make design accessible to everyone.

Google

To provide access to the world's information in one click

Greenpeace

To give this fragile Earth a voice.

Habitat for humanity

A world where everyone has a safe and decent place to live

Human Rights Campaign

A world where lesbian, gay, bisexual, transgender and queer people are ensured equality and embraced as full members of society at home, at work and in every community.

The Humane Society

A humane society

IKEA

To create better everyday life for the many people.

Ready to write your own?

Intel

To be the trusted performance leader that unleashes the potential of data

JDRF

A world without type 1 diabetes

Kajabi

A world where technology is no longer a barrier to building a successful business online

Kiva

a financially inclusive world where all people hold the power to improve their lives.

Lego

The LEGO name is associated not only with our products and with the company. And it is not limited within the confines of specific goals and strategies. The LEGO name has become something universal. A concept which can be defined by the words: Idea, exuberance and values.

Linkedin

Create economic opportunity for every member of the global workforce.

L’Oreal

Create the beauty that moves the world

Make-A-Wish Foundation

To grant the wish of every eligible child.

Mayo Clinic

Transforming medicine to connect and cure as the global authority in the care of serious or complex disease.

Microsoft

To help people and businesses throughout the world realize their full potential

NASA

To discover and expand knowledge for the benefit of humanity.

National Multiple Sclerosis Society

A world free of MS

No Kid Hungry

No kid hungry

Oxfam

A just and sustainable world

Paypal

To build the Web’s most convenient, secure, cost-effective payment solution.

Philips

To make the world healthier and more sustainable through innovation, with the goal of improving the lives of 2.5 billion people a year by 2030

Podia

Make it possible for everyone to earn a living from their passion

Ronald McDonald House Charities

A world where all children have access to medical care and their families are supported and actively involved in their children’s care.

The Rotary Foundation 

Together we see a world where people unite and take action to create lasting change across the glove in our communities and in ourselves

Save the Children

A world in which every child attains the right to survival, protection, development and participation.

Smithsonian

By 2022, the Smithsonian will build on its unique strengths to engage and to inspire more people, where they are, with greater impact, while catalyzing critical conversation on issues affecting our nation and the world.

Susan G Komen

A world without breast cancer.

Teach for America

One day, all children in our nation will have the opportunity to attain an excellent education

Tesla

Create the most compelling car company of the 21st century by driving the world's transition to electric vehicles

Typeform

In business, we thrive when we care about each other. It all starts by getting to really know someone

Uber

Smarter transportation with fewer cars and greater access. Transportation that's safer, cheaper, and more reliable; transportation that creates more job opportunities and higher incomes for drivers.

United Nations

Peace, dignity and equality on a healthy planet

Webflow

a world where everyone can create powerful, flexible websites, and apps as easily as they create documents today. Because the only thing better than the internet is an internet we can all create for.

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Hollie stands resting her hands on the white desk behind her, wearing a black t-shirt tucked into orange pants and clear glasses, and smiling into the camera.

by hollie arnett

The brand coach for creatives, hand-lettering artist for herself, and cup of tea lover forever.

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