blackandwhitestudios-brand-strategy
 

Brand Strategy 

A brand is “The intangible sum of a product’s attributes: its name, packaging, and price, its history, its reputation, and the way it’s advertised. — David Ogilvy

Your brand is way more than just a logo, it’s a culmination of every experience a customer has with your business. To make sure that these experiences are positive and consistent, you need a strategy in place, that starts with asking questions about your business.

Who are you? What do you do? What do you want people to think of when they see your business? I can help you to answer all these questions and create a strategy that covers it all! With a clear mission and solid strategies to move forward, you’ll be saying all the right things in all the right places!

Let’s work together to clarify:

— Business Name
— Brand Tagline
— What you do
— Who it’s for
— Unique Positioning Statement (UPS)
— Customer Profiles
— Key Brand Words
— Tone of Voice & Personality
— Mission Statement
— Brand Vision
— Core Brand Values
— Brand Story
— Brand Messaging
— Brand Promise