Take Your Brand From Confusing to Compelling!

enrolling now for September 2019


Make Your Mark is a 12-week group coaching program limited to 10 people who are ready to learn and implement my 9-step model for creating a compelling brand.

The program is designed to help purpose-driven business owners just like you create a strategic brand that is as powerful as your vision and as infectious as your passion.

After just 12 weeks, you will have complete clarity and understanding about who you are, what you do, who your audience is, what you want to say, and how you want to say it. You will create a scalable brand that perfectly represents your business and is consistently applied across your communications, experiences, website, and more. And you will implement a fool-proof system that ensures a high-quality, consistent brand that is well-maintained and reviewed over time.

Ultimately, you will feel empowered and inspired to share your story, courageously create change, and make your mark on the world.

Hell yes?! Let’s do it!


Not sure if this is for you? Keep reading…

You’re in the right place if…

  • You’re a purpose-driven business owner passionate about making an impact, and you need the badass brand to match,

  • You’ve tried the whole D.I.Y branding thing on your own, but now you’re after a super fun, collaborative, and effective D.I.T (Do It Together) experience,

  • You don’t have the confidence that your current brand truly works or aligns with who you are and what your business is about,

  • You want to understand exactly what to do and how to do it, and get the support you need to get there,

  • You’re over being embarrassed and ashamed of your messy visuals,

  • and, you’re committed to setting aside the time, attention, and resources required to take your brand from confusing to compelling.


What’s in the (virtual) box?


Weekly Live Trainings

Each week for 12 weeks, you’ll join me for a new LIVE training designed to teach you the exact steps you need to take to create a compelling brand that inspires change. The replay is yours forever!


Weekly Group Coaching

Accountability is the key to getting stuff done and support is the encouragement to keep doing it. Every week we’ll hop on a group call to check-in, discuss the training, answer any questions, and workshop any work in progress.


Weekly Action Steps

Make Your Mark is all about helping you set the time aside to actually work on your brand, rather than just thinking about it or procrastinating forever. Each week you’ll get a workbook with crystal clear action steps and homework for you to complete.


1:1 Support & Feedback

I am here to help YOU. You’ll have direct access to me and my brain for personalised feedback on your business and your brand. Every week you’ll send me what you’re working on, and I’ll help you finesse and finalise it all.


Private Community

Alone we can do so little; together we can do so much. In our Slack group you’ll have access to chat with your fellow Make Your Mark members. There’s conversations, celebrations, feedback, accountability, and a bunch of GIFs!


Bonus guest trainings on social media, web design, and copywriting.

You’re in for a treat! I’ve lined up guest trainings from Camille Farey, Damnwrite, and more incredible creators who will teach you how to take your brand even further through social media, web design, and copywriting!


1:1 Coaching Calls

Group coaching is amazing, but sometimes we just need some alone time. Throughout the 12 weeks, you’ll get access to three 1:1 coaching calls with me where we’ll go deep on your situation, get specific about where you’re at, review your progress, and problem-solve anything that’s standing in your way!


Resources Galore

Alongside your weekly trainings I’ll provide downloadable Make Your Mark worksheets, templates, spreadsheets, checklists, formulas, recommended resources, tutorials, how-to’s, schedules, plans, and more. 


Bonus: Logo Designs

As an inaugural Make Your Mark member, you will also receive three Black & White Studios custom logo concepts based off our work together through weeks 1-5!!

“Working with Hollie on my project was such a great experience! Because of her, I feel like my branding and website copy finally matches who I am and will help me take my career to the next level! I had been DIYing my own brand for years, but deep down, I knew something wasn’t right. But with Hollie’s help, she worked her magic and my brand has never felt more genuine. I now feel like I have all the right things to say, my brand’s core values are clear, and her words will help me better communicate why I’m the right person for my clients.”
— Brent Galloway

I hear you…


You’re a purpose-driven business owner with an incredible mission, but you’re struggling to translate it into an engaging brand that your audience LOVE and relate to so much that they can’t wait to share your message.

You’ve got an amazing business that could make a HUGE difference in people’s lives, if only they could see that! You’re worried that if you can’t figure this branding thing out, you won’t be able to get your business to where you envision it being in the future because people won’t be able to accurately see the impact your business could make when your brand is standing in the way.

You don’t have 100% confidence that your current brand truly works or aligns with who you are and what your business is about.

You’re ready to finally set aside some time to understand exactly what makes your brand unique, instead of sending confusing, conflicting messages because it’s never been clarified and set in stone. You’re selling to everyone, so effectively selling to no one, your core values aren’t clear, you don’t know how to communicate with your audience, and it doesn’t feel genuine.

You’re over being embarrassed and ashamed of your messy visuals.

I get it, you’re not a designer, you’re a passionate advocate on a mission, so you’ve been doing your best to make things that work, or paying a couple of people here and there to make things for you, and have been piecing your brand together one thing at a time. You started your business out of passion and just got going, adding and making things as you went along, but now things feel all over the place. You are super proud of your business but not so proud of how it looks or how inconsistent everything is.

What we’ll work on


Week 1: Analyse Your Impact

Before we get started, it’s good to take stock of where you’re at right now and how your brand is currently performing, so that we can see the difference at the end of these 12 weeks. We’ll get to know you, your business, and your brand, and perform an audit to see what we’re working with before getting stuck in.

Week 2: Pinpoint Your People

If you’re talking to everyone, you’re talking to no one. Using a tried and true framework, we will create distinct user personas enabling you to focus on the right people and increase your brand’s effectiveness.

Week 3: Uncover Your Identity

You will learn the secret formulas to easily outline your unique selling proposition, vision, mission, values, benefits, goals, brand promise, and brand story, to bring clarity and purpose to your brand and it’s messaging.

Week 4: Find Your Voice

We will question what you want your audience to think, feel and do when they encounter your brand, what your brand says and how it says it, and what it doesn’t say, in order to create a clear and cohesive brand voice.

Week 5: Define Your Vibe

After exploring your brand’s personality and the image you want to portray, we will use my magic moodboard method to curate high-quality, on-brand inspiration and create a strong direction for your brand. If a moodboard is done well, it sets up the visual direction for the brand from the very beginning of the design process, ensuring that the following work is seamless retains the essence of the brand.

Week 6: Visualise Your Vision 

When it comes to visualising your vision, there are a few things to consider. Firstly, we’ll take a look at your identity, creating a clear and cohesive set of colours, fonts, patterns, imagery, and icons that are aligned with your audience, identity, and voice. At the end of this week you will have your second 1-1 call with me to check in and see where you’re at!

Week 7: Boost Your Brand

We will follow the ultimate branding checklist to apply your new branding across your business in order to make the most of your hard work and boost your brand in the most effective ways possible.

Week 8: Implement Your Creation

At this point you’ll have another week to finalise your branding and add any final touches. This is about revising, finessing, and perfecting the things that make you you, before we move on.

Week 9: Outline Your Guidelines

Brands that are consistently presented are 3 to 4 times are more likely to experience brand visibility, and the average revenue increase attributed to always presenting the brand consistently is 23%! I will guide you through a winning template for creating clear, outlined guidelines that leave no room for error and ensure a cohesive, consistent brand no matter who is involved.

Week 10: Streamline Your Systems

We will implement streamlined systems that allow you to easily create new brand assets in no time using easy-to-apply templates, filing systems, checklists and more.

Week 11: Manage Your Maintenance

We will put a regular maintenance schedule in place with a step-by-step checklist for things you should be looking at, reviewing and improving over time.

Week 12: Make Your Mark! 

At week 12, we will celebrate your success together! You’ll have your 1-1 call with me, ask any last questions, make sure you’re ready to roll, and send you on your way to make your mark!

“I loved the process so much. It gives you so much clarity when you talk about what you are going for, what your vision is, what you need. It helps you articulate things, in some cases, that you’ve never articulated before. It helped me get clearer on what I wanted and where I was going as a writer and who I wanted to help, and then seeing it all come together with visual assets creates this tremendous momentum. In short, seeing your dreams translated into visual branding reminds you that this is real, that you are doing this, and that you are moving forward. It’s powerful, and it actually kickstarted a lot of writing for me.”
— Isa Adney | Writer. Dreamer. Storyteller.

Who the heck am I, you ask?

Hello, I’m Hollie!

That’s me in the bright orange photo holding my Apple Pencil like I’m Hermione Granger and I’m about to transform your brand like Professor McGonagall transforms goblets into cats. (If you haven’t already guessed, I’m a little bit into Harry Potter!)

More importantly, the type of magic I’m really into, is helping passionate, purpose-driven business owners just like you build a brand that enables your mission to make the massive mark on the world that I know it has the potential to.

I’ve worked with countless business-owners who are the most amazing, driven, compassionate people with a beautiful purpose on their hearts, but they’re struggling to convey that to the world and get people on board with their mission, so that is what gets me up in the morning. I’m here to help you visualise your vision, amplify your impact, and make your mark!

So alohamora – let’s unlock your potential and build this badass brand together!


Are You in? Here’s The Investment

$4900 USD

or 3 monthly payments of $2000 USD

Limited Spots Available

Got Some Questions?

I get it, enrolling in coaching is an investment and it can be a big decision, so I totally understand that you might have some questions. I’ve tried to answer as many as I can here, but if you have others, please reach out at


When does the course start and finish?

This cohort starts on September 16th, and runs for 12 weeks.

What if I am unhappy with the program?

I would never want you to be unhappy! If you have followed the course, joined in on the coaching, and given the homework your best shot, and can prove this, but are still unsatisfied with your purchase, contact me in the first 30 days and I will give you a full refund.

What happens once I purchase?

You will get instant access to the Make Your Mark Teachable class, which is the hub for all of our weekly trainings, downloadable resources, links to group coaching calls, instructions for submitting your work for feedback, and more. You will also be given access to the private, student-only Facebook group where you can chat with me and your fellow entrepreneurs throughout the program, and sent links to book in for your three 1-1 coaching calls! Ah! So exciting!

This is an investment into my business, can I claim it back as an expense?

Disclaimer: I am NOT an accountant, so please check with yours around this, but depending on the rules where you are, yes, you may be able to claim part or all of this program as a business expense! Score!

Do I need to know how to use design software?

Nope! Everything that we do in the program is designed to be achievable without the need to pay for or learn how to use expensive software. If you already own specific software and know how to use it, you can totally do that, and I will have resources for many of the major ones. If not, I have tailored everything to work without all of that anyway, and will introduce you to any software that I recommend along the way, so you’re good to go!

Will I still need a designer or will this cover all of my needs?

This is everything you need to give your business a brand with impact and get the complete essentials of your branding affairs in order. You will totally be able to do it all yourself (with my help and the support of the group of course) but could build on what you do during the program in the future with additional design support if you wish.

If you’re not sure about your specific situation, we can chat about it during your free Impact Session. I’ll be happy to help you make the right call and recommend people if need be!

How long do I have access to the material?

How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.

Will I get access to everything all at once?

You bet – it’s all yours. Now and forever. Log in to the membership site to access any and all parts of MYM whenever you want.

What's the format? Is this a course?

Think about a course, and then think about all of the things that are missing with a course: 1-1 coaching, real-time feedback, community, accountability, personalised support and planning. Make Your Mark is a 12 week group coaching program that includes weekly training (like a course,) and all of those missing elements. Each week we will focus on one training from the course which you can watch and complete in your own time, with the added bonus of personalised feedback on your work, group coaching calls to discuss the module or ask any other questions, 1:1 coaching sessions for dedicated time with me, and the opportunity to talk through things in the group.

But learning about branding makes me want to go to sleep!

I’ve done 4 years at University so I have had my fair share of sleep-inducing lectures and I feel you. I promise that I’m not here to lecture you or bore you with academic studies on branding. As my clients can tell you, branding is actually a super fun experience and I’m all about making it as enjoyable as possible. So don’t stress, there won’t be any tiresome academic readings to do, or dreadful essays due, there’ll just be engaging teachings, purposeful work, and collaborative feedback, plus a lot of laughs along the way!

I'm busy. I rarely have time to check My Emails, let alone something like this!

“Too busy is a myth. People make time for the things that are important to them.” – Mandy Hale. It’s not about having time, it’s about making time. Successful branding results in increased customer loyalty, an improved image, and a relatable identity, and we need all of these to influence change, so this time will be 100% worth it!

Making the time to work on your brand is honouring your commitment to yourself to build an impactful business and to your own growth as CEO of your mission. Plus, this program is designed with you and your CEO schedule in mind, so you can work through the modules in your own time while maintaining momentum and getting the thing done!

Sound good?