When we first spoke, Irene was unsure about what colours we could use to complement the pins without distracting from them and asked for my advice. I recommended and we eventually went with the opposing colour of each rose and the opposite on the back of the card. So the red pin sits on a peach card, and the peach pin sits on a red card with the reverse of the cards providing contrast to the front.
These colours are integral to the Prepair NZ visual identity, so using them enforces this, as well as providing a perfect, contrasting backdrop to these beautiful pins.
I initially designed these cards with square edges as seen in this mockup, but decided that being softer, the rounded corners would better represent the Prepair NZ brand, fit with other Prepair NZ collateral and help the pins stand out.
The two cards are seen here in several Instagram Stories from happy customers and featured on the Prepair NZ Instagram story.
Here you can see each of the beautiful pins, one peach and one red, photographed by DinosaurToast.
Note: I did not design the pins themselves.