Hand Lettering & Editorial
Each month Seva (formerly ConvertKit) creates a collection of case studies, advice, and research in the form of an issue to give you a glimpse of how bloggers work, live, and grow their business.
"Teaching everything we know to help you earn a living online."
I am tasked with creating the hand lettering and sourcing the imagery for the cover design and feature images and making illustrations and graphics for within each article, as well as putting together the layout for the monthly issues of Tradecraft. This involves interpreting the message and titles of the issue and each individual article as well as their content in order to appropriately represent the subject matter to the reader.
The editorial layout involves hierarchical and systematic information design to ensure optimal readability.