Defining Your Vibe: Curating a Super Useful Moodboard for Your Brand

In my opinion, moodboards are one of the most important steps in the identity design process. Not only are they super fun to share on social media for #moodboardmonday, but more importantly, they set the direction for your visual identity and give you a succinct representation of your brand to reference when you’re creating assets in the future. So to help you define your vibe like a boss from the beginning, let’s take a look at curating a moodboard for your brand. 

Visual Storytelling for Branding

‘Branding’ is such a broad term these days. When people tell you they are going through a branding re-design, or are trying to come up with a ‘brand’ for their business, often they simply mean - I want a logo. Others might think they just need a couple of product photos, a behind-the-scenes video, or a single headshot for the ‘about’ page of their website. But what these all have in common is that they actually want a visual representation of their company/idea/thingy-ma-jig, that they can show to others and allow them to be recognised, while telling the story of who they are. And that’s what we love to do!

Why your Brand Needs Great Signage

Looking for a sign that your brand needs to consider it’s signage? This is it. In this article I’m talking all things signs – their importance, who needs them, what types and formats there are, how to create great, on-brand ones, and inspiration for the best signs out there. 

8 Essential SEO Tips to Get Your Brand Out There

As the driven business owner that you are, you’re likely to have heard the term SEO thrown around in relation to marketing, but if you’re anything like me when I first heard it, you’re probably wondering: what is it in the first place, why is it important, and how can you get started? Well, let me clear those things up for you and help you get started with your own SEO strategy!