All in Branding

Defining Your Vibe: Curating a Super Useful Moodboard for Your Brand

In my opinion, moodboards are one of the most important steps in the identity design process. Not only are they super fun to share on social media for #moodboardmonday, but more importantly, they set the direction for your visual identity and give you a succinct representation of your brand to reference when you’re creating assets in the future. So to help you define your vibe like a boss from the beginning, let’s take a look at curating a moodboard for your brand. 

Visual Storytelling for Branding

‘Branding’ is such a broad term these days. When people tell you they are going through a branding re-design, or are trying to come up with a ‘brand’ for their business, often they simply mean - I want a logo. Others might think they just need a couple of product photos, a behind-the-scenes video, or a single headshot for the ‘about’ page of their website. But what these all have in common is that they actually want a visual representation of their company/idea/thingy-ma-jig, that they can show to others and allow them to be recognised, while telling the story of who they are. And that’s what we love to do!

Why your Brand Needs Great Signage

Looking for a sign that your brand needs to consider it’s signage? This is it. In this article I’m talking all things signs – their importance, who needs them, what types and formats there are, how to create great, on-brand ones, and inspiration for the best signs out there. 

How to Choose the Perfect Designer for Your Brand

Hiring a designer is an investment of your time, money, and energy, so it’s understandable that you might be a bit hesitant when it comes to choosing the right one for you. There are so many different designers out there, so how do you find your perfect match and ensure you make the most of your time, money AND energy? To keep things simple, here are 5 key things that you should consider when you’re on the hunt for a designer.

8 Powerful Tools for Perfecting Your Brand Colour Palette

There’s a lot that goes into choosing an effective brand colour palette and since colour is one of the first things our brains perceive from a brand, and a signature colour can increase brand recognition by 80%, it’s important to get it right. So once you’ve got the basics down, where do you go to create the palette, generate ideas or find inspiration? Here are 8 powerful tools that I use and enjoy that I hope will help you to perfect your brand colour palette.