Group program

map your brand magic

Craft a strategic map to finding and sharing your creative magic with the world.

Join the waitlist

ready to take the guess-work out of building your brand?

And instead craft a clear, custom roadmap for sharing your passion, attracting your ideal audience, and growing your creative business?

Join the waitlist

Say goodbye to winging it.
Let's start working on it!

How, you ask?

brand strategy


Over the next 6 weeks, we're going to craft a custom brand strategy that will show you exactly who you are, what makes you and your work so dang special, and how to share magic that with the world.

You've already got the creative genius,  unstoppable ambition, and life-changing goals.

You just need a plan of action to make those dreams a reality!

Why do I need a brand strategy?


When you have a well thought through brand strategy that's aligned with who you are, what's important to you, and where you want to go, you'll be able to:

• confidently show up as the incredible creative you are

• move intentionally towards your goals and dreams

• know exactly who you are and what makes you different

• embrace your unique personality & let it shine

• stand out among other creatives in your industry

• easily attract your ideal clients and customers

• create content that you and your audience both love

• speak up & share the things that are important to you

• gain speaking gigs, sponsorships, collaborations, and other opportunities to grow

• make business decisions that are aligned with your values

• craft an amazing brand experience that keeps clients and customers coming back time and time again

• take action towards the creative life of your dreams

Just to name a few things ;)

And I'm not just saying that! REad these:

But... is this for me, Hollie?

Looking over Hollie's left shoulder, Hollie's hands are arranging six pieces of paper with designs on them to create a moodboard. All of the designs are black, white, and orange. She's holding a black pen in her right hand and there is a pair of scissors on the desk.

This one’s for the creatives 
of the world


If you’re thinking, “Oh snap, that’s me!” I see you...

• designers
• writers
• podcasters
• illustrators
• youtubers
• artists
• musicians
• makers
• photographers
• bloggers
• calligraphers
• videographers
...and on and on

You wanna launch your big idea, go from hobby to moolah, build your community, make a name for yourself, change your life. Let's do it.

This one's for you if...

You want to start your creative business off right, with the foundations in place from the beginning! You want to confidently step into business with a clear direction and action plan to make your dreams a reality.

OR

You've been in business for a while, but something's not working, there's a big shift happening, or your business has changed significantly. You need a recalibration, a refocus, a reinvigoration, a refresh. You want to fall back in love with your business and get excited to create and share your work again!

From confused to confident.
From impulsive to intentional.
From unsure to unstoppable.

All in 6 weeks.

ready to build a brand you love?

Here's what we'll cover

Hollie mid laugh facing the camera, sitting with a masculine looking person who looking at her out and of focus in the image. Hollie has dark hair, a full fringe and her hair up in a bun. The masculine person has on a white t'shirt and has dark hair and facial hair.

Week 1: Purpose

Simon Sinek famously said, "People don't buy what you do, they buy why you do it." And what gets your creative booty out of bed in the morning, is going to be your vision, mission, and goals. So in week 1, that's exactly what we'll cover.

At the end of Week 1, you'll know your:

• Goals
• Vision
• Brand Story

Week 2: Philosophy

Where week 1 was all about why you do what you do, week 2 is all about how you do it. This is all about your mission, your values, and your unique approach to your products or services, AKA, what's important to you in business and creativity.

When Week 2's done, you'll have your:

• Mission
‍• Values
• Unique approach

Week 3: People

You wanna sell your products and/or services, so we've gotta find people to buy 'em! That's why your audience get a whole week dedicated to them, so we can get to know them, understand their needs, dreams, and desires, and make a plan for connecting with them!

In Week 3, we'll cover your:

• Audience archetype
• Ideal client/customer avatar
• Client/customer experience

Week 4: Personality

People connect to people, and your personality is what makes you shine. So to get you speaking up and shining bright, we've gotta know who you are and what makes your personality so magical. That's all about what you say, how you say it, and where you say it!

You'll leave week 4 with your:

• Voice & tone
• Content pillars & platforms
• Brand wordbank & you-isms

The torsos of two people can be seen sitting behind a desk, looking at an iPad and gesturing. One is wearing bright pink & orange, the other wears white. There is a glass of pink wine and a notebook on the table.

Week 5: Positioning

There are a bunch of creatives doing their thing out in the world, so how do you stand out? That's what we're figuring out in week 5. We'll cover what makes you different, how your work is so spesh, and come up with a plan for sharing that all with the world!

In Week 5, we're diving into your:

• Unique selling proposition
• Differentiators
• Strengths & zones of genius

Hollie sits behind a desk in a white room, looking directly at the camera and smiling. She has medium length dark hair with a full fringe, her hair is pushed over one shoulder. She has a white microphone in front of her, and some stationery on the desk.

Week 6: Presentation

A picture is worth a thousand words, so to communicate all of the magical things about your brand, we've got to present your brand in all the right ways. We'll turn your strategy into a visual identity that's unique, attractive, and aligned with your brand.

After Week 6, you'll have your:

• Emotional impact
• Visual direction & moodboard
• Colour palette



and we'll do it All in a glorious group!


This is an intimate program limited to five creatives just like you.


The strategy process is one that takes time, attention, and a personalised approach. I want to be able to give you and the others in our group all three of these things so that you leave with a strategy that is uniquely yours and extraordinarily impactful. So we're capping the group at 5 creatives max.

Your investment

Pay in full

$1500 USD

One-time payment of $1500 USD

Payment plan

$500 USD

Three monthly payments of $500 USD

lock in your spot!

I’m here for the makers. The creators.


You're talented, passionate, and want to share that talent with the world.

Let's craft a plan to make that happen!

it's a worthy investment!

hear it from rachel

“Honestly, it was the best investment in my business that I made last year.”

what's in the (virtual) box, hollie?

Weekly strategy work

Each week you'll get a workbook full of questions, prompts and activities that will draw out the magic behind your brand. Depending on the topic of the week, you'll uncover different parts of your brand that will come together to create your strategy.

Hollie sitting behind a desk looking at a laptop, she has medium length dark hair which is down, and a full fringe. She is wearing a bright orange and pink knit sweater and is leaning on her hand.

6 live strategy workshops

When you've done your weekly strategy work, we'll come together for a strategy workshop just like I run with my 1:1 clients where we'll ask questions, delve deeper, and really find out what's at the core of each part of your brand.


Unlimited personalised feedback

After our workshop, I'll provide detailed, personalised feedback on your work for the week. Need advice on your audience, comments on your content pillars, or musings on your mission? You send it through, I'll work my magic, and we'll crack it together!

Birds eye view image of a desk with a notebook an iPad, with two people's hands pointing to the iPad screen.

Brand strategy templates

The whole goal of this program is for you to leave with an actionable brand strategy that you can use on the regular. To make that easy as, you'll get a template so that you can quickly pop your strategy in at the end of each week, customise the look, and leave with a complete, comprehensive plan!

Private community

Throughout the process, we'll have a private community to connect in. In here you’ll be able to chat with your four fellow members and yours truly! Conversations, celebrations, feedback, and accountability galore!

P.S. Also a bunch of GIFs. You’ve found your people.

amie finlayson, online business strategist

“Working with Hollie has changed the course of my business forever.”

And Me?

I’m a creative just like you!

A rectangular wooden wedding sign leaning against the window inside a white caravan with the words "It's always better when we're together" in white calligraphy in the centre. There is green ivy draped over the sign.
Hollie stands in front of a gallery wall wearing a black t-shirt and black glasses. On the wall there are six of her black and white hand-lettering artworks which say, "The time is now," "love," "go," "yes," "stay true," and "she designed a life she loved."
Hollie is standing at a table with a grey, concrete wall behind her, wearing a black t-shirt and black glasses. There are four students sitting around her at the table listening to her teach.

My goal in life is to spend my days coaching creatives and working on my own creative practice: hand lettering & typography.

My love of letters is ingrained in my DNA - my Dad and Granddad were both printmakers by trade, working with type to layout newspapers, books, and magazines.

I inherited their passion and throughout my design degree, 
letters were my freakin’ JAM. I even went back to uni to teach typography to other students, taught my own typography 
and lettering workshops, had exhibitions of my work, and sold my prints online.

As a creative with an art practice just like you, I understand everything about the creative process and the journey of turning your passion into your profession.

I've also seen how much of a difference it makes to have someone by your side and on your side throughout it all. Investing in business coaching and upskilling throughout my journey has given me the confidence and experience to grow my business faster and easier than I ever could have on my own!

Now it’s my mission to help you do just that and teach you from a 
place of experience, understanding, and empathy. Trust me, friend – I know where you’re at, I’ve been there, and I’m here to help!

So, ready to map your brand magic?

ooo hollie, Im in!

Still got questions? Well let me whet your whistle a tad.

WHAT ARE THE START DATES?

The next cohort starts in September 2021, and runs for 6 weeks.


WHAT HAPPENS ONCE I PURCHASE?

First, we'll both do a celebratory boogie! Then you'll get instant access to your hub, which is the home for all of our weekly workbooks, downloadable resources, links to group coaching calls, instructions for submitting your work for feedback, and your invite to the private Slack group. I’m in there chatting away, answering all your questions and celebrating your successes throughout the program.

HOW LONG DO I HAVE ACCESS TO THE MATERIAL?

You'll have access for the 6 weeks of our program.  


I HAVE ANOTHER QUESTION

Send it my way here.

rachel rennie, copywriter

"I'm so proud of the final strategy document, it's Frankly Write on paper and I keep referring to it for everything (branding, business decisions, just to stare at it etc). The entire process was great, Hollie's positivity and heart for the creative spirit of FW was exactly what I needed. 11/10, 5 gold stars."

join the map your brand magic waitlist

Get ready for clarity, new-found confidence, and a whole lotta fun!
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